New look for Adobe, the global best seller from Viñedos Orgánicos Emiliana

Adobe, the iconic brand from Viñedos Orgánicos Emiliana—the largest organic winery in the world—renews itself with a new look. Featuring new colors and a modern design, this image change seeks to adapt to new times and consumption habits, without setting aside respect for the land and its essence as a winery: being pesticide-free.

Adobe is an organic Reserva wine; this means it has the perfect balance between quality when served in the glass and price when purchasing it. Of course, without setting aside respect throughout the entire creation process of this product. This eye-catching label stands out by strongly portraying the purest symbol of Emiliana’s organic agriculture: the Rooster.

“At Emiliana we believe that every decision can make a great impact. Our Adobe wine is an invitation to toast to what is authentic and to consume products that tell a purposeful story along their journey from the field to the glass. We are proud of this new image and what it represents,” said Cristián Rodríguez, General Manager of Emiliana.

The branding featuring the Rooster as the protagonist seeks to highlight the importance of organic agriculture and reinforce this global brand with a fresh, modern, and rejuvenated look.

The new Adobe image is now available in supermarkets worldwide, present in more than 60 countries.